H&M Beauty Haul:

Hello everyone! Today we are going to talk about H&M beauty line, and obviously there will be some reviews, lots of them actually: 😉
The whole H&M beauty line has everything you will possibly need to satisfy your make up obsession, from brushes to lipsticks, bags to blushers.

If you are on a budget you have to check out this amazing and affordable beauty line, but even if you’re not I would recommend trying some of H&M beauty products because they are extremely good. So, next time you’re passing by, I highly recommend to go to an H&M shop that stocks their beauty products, and in case you need some shopping list inspiration, here are my top picks

– H&M All-Day Liquid Foundation.

This is a great foundation with a gorgeous flawless finish.

I bought it a couple of months ago, October if I remember correctly, and I have been using it since then; I really love it.

The packaging is also good, because the pump applicator works very well and dispenses the right amount of product you want. Moreover, the color range is great because you can chose from 11 different shades.

The lightweight, creamy liquid texture meshes well with skin for easy, smooth blending. Also the formula is comfortable with a light to medium coverage (but if you want more coverage you can certainly build it up).

Because of its liquid/cream-ish texture I would recommend using a foundation brush to blend it better, instead of a beauty blender sponge. Last, but surely not least, this is a fragrance free product and provides a broad-spectrum sun protection thanks to its SPF 15; amazing thing since SPF is really important and a lot of people prefer to apply it with their usual make up (e.g. foundation, BB creams etc.). Moreover, when it comes to wear time, this does last several hours without fading too much. What’s not so good about it: Nothing, really. This is a very good and affordable foundation. It is, beyond doubt, a beauty bargain.




– H&M Global Fusion Eye Pot in Paw Paw Blossom (Limited Edition).

This is a great creamy eye shadow in a bold burgundy-metallic color with a warm undertone. This shade should be able to make your eyes truly pop, if you will blend it correctly. Moreover, it is the ideal choice for those seeking a versatile product that works great on its own as well as applied before or after a powder eye shadows for different effects (or to give the creamy eye shadow greater staying power). What’s particularly impressive about this H&M creamy eye shadow is its easy to apply, richly pigmented and smooth formula. Because it’s a creamy eyeshadow you need to be careful with your brushes, in fact I prefer to use my fingers to apply directly from the tub onto my eyelids and then blend the color perfectly with the help of the natural hands heat. Unfortunately this shade is no longer available, but you can still try the other eye cream colors.

What’s not so good about it:

If you don’t quickly apply the right amount of this product as needed to cover your entire eye area, you will quickly run into problems because the formula dries very fast. In other words, you have little time to blend, so you need to work fast and use it cautiously and with patience.



– H&M Jumbo Lip Pencil Lip color-to-go in Zinfandel.

I really enjoyed the shade of this Lip Pencil when I was wearing it, and I also was very impressed with the formula when I was reviewing it. The formula is in fact comfortable to wear, creamy, high pigmented and it offers hours of color-rich wear, even after your morning coffee break. The texture of this lip pencil is a perfect combo between a matte lip pencil and a creamy lipstick; the finish is lovely and it won’t dry out your lips, plus this shade is a must have for the winter season. Moreover, this product is very similar to NARS Velvet Matte Lip Pencil, but way more affordable.

What’s not so good about it: The shade range is very limited, at least here in Italy.




– H&M Colour Essence Eye Pencil in Come In Third.

This is a gorgeous bronze kinda shade eye pencil with some shimmer in it. You really need to try this eye pencil, because it last for hours even in warm and humid weather conditions. The texture is really creamy and smooth, which makes it perfect to use on your lash line, like an eyeliner. But you can also blend this highlighting color on the center of your lids to give some 3D effect to your makeup.

What’s not so good about it: Nothing, really. This is beyond doubt a beauty bargain.




– H&M Straight Defining Brush.

I was looking for a good straight brush; not round, oval or angled, but perfectly straight. So I decided to include this one in my last H&M beauty haul. So far, so good… I love it. It is a really good brush that has nothing to envy to the high end (and pricey) brushes on the market.

This brush has densely packed bristles with a flat, straight and horizontal end. This firm yet soft brush is cut to create a defined eyeshadow line close to your upper and lower lash line, or to blend and smooth out your eyebrow pencil.

What’s not so good about it: Nothing, really. This is a well made and affordable brush; I can assure you that you won’t be disappointed with its performance. Another great beauty bargain from H&M! 


– H&M Brush Cleanser Spray.

Generally I prefer to clean my make-up brushes and tools with a lot of water, neutral soap and the Start Maker Silicone Brush Cleaning Egg (my review here ), but some days I’m simply too tired or too lazy to even think about it, so enter the H&M Brush Cleanser Spray. This is a great and affordable spray that cleans, easily and fast, your make-up brushes. How to use: Spray directly onto the brush head and clean off with a paper tissue. What’s not so good about it: Nothing, really. This is a great and, more important, affordable brush cleanser. Plus, its scent is really lovely.

Have you already tried something from the H&M beauty line? If so, let me know in the comments below! Have a great weekend.